
“The link between… the iPad and the burrito offer[s] investors some hefty double-digit returns.”
— Scarlet Fu, Apr. 24, 2012
The burrito analogy is the flavor of the Zeitgeist. A serial homily by @mat and @ablaze.
What is your burrito question?
April 28, 2012
Apple vs Chipotle: Which is the Stronger Stock?
April 28, 2012
How the iPhone Is and Is Not Like a Chipotle Burrito

“[A]n iPhone both is and is not like a Chipotle burrito.”
— Rebecca Greenfield, Feb. 13, 2012
April 28, 2012
“[I]n terms of market penetration and zeitgeist”
@mat @fmanjoo It’s the iPhone in terms of market penetration and zeitgeist, but off-brand Android in terms of quality.
— Tom Carmony (@tomcarmony) February 13, 2012
April 28, 2012
A Chipotle Burrito Is Not an iPhone

“[The Chipotle burrito] is to the Mission burrito as a $49 off-brand Android handset is to the iPhone.”
— Mat Honan, Feb. 10, 2012
April 28, 2012
Chipotle Is Apple

“In many ways, the Chipotle burrito is very similar to the iPhone.”
— Matthew Yglesias, Feb. 9, 2012
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